People, Planet & Profit
I led our efforts to produce this sponsored series on corporate sustainability issues (renewable energy to community outreach). The series consisted of one minute packages that aired weekly on “Squawk Box” over the course of a few months. It also had a web component. I pitched and produced most of the stories for broadcast and mentored a freelancer to compile several more.
Here are two of my favorite pieces from this series:
Sustainability is more than going green. AT&T includes this job shadow program among its initiatives.